Options in Communication:
The Media Studies Option provides students an excellent opportunity to pursue an interest in advertising, public relations, broadcasting, and journalism. The Media Studies option provides students with a comprehensive overview of the theoretical and practical approaches of mass communication.
▪ The advertising/public relations emphasis uses an integrated approach, which reflects the most modern perspectives of the industry. It is designed to prepare students by using mass media, problem solving techniques and creative endeavors for career preparation in advertising/public relations firms, institutions, business, politics, government, and other organizations.
▪ The broadcasting emphasis prepares students for careers in the electronic media industry. It is designed to provide students with a theoretical foundation along with practical experiences. Students in the broadcasting emphasis have access to state-of-the-art broadcasting facilities, which include a radio station and a video-editing suite.
▪ The journalism emphasis is designed to prepare students in all aspects of the journalism profession. This emphasis is designed to give students practical experiences combined with a theoretical foundation. Students in this emphasis have access to a technologically advanced newsroom that produces both a print and online newspaper and a yeardisc.
The Organizational and Strategic Communication Option provides a flexible and challenging program for students seeking professional careers and administrative positions in business, educational, health, legal, and political organizational units. Recent graduates have secured employment in training and employee development, organizational development, public affairs, while others have pursued law degrees and graduate degrees in communication.