Vision and Mission Statement



To be a leader and innovator in higher education in business in the service region and provide an environment of academic excellence that enables business students to reach their highest potential. The current vision of JMSB is to be the premier business program among the state’s regional universities as evidenced by achieving and maintaining AACSB accreditation.


The mission of the John Massey School of Business is to be a premier business program. We prepare our business and aviation students to meet the global challenges in a competitive and ever-changing environment by providing an excellent and continuously improving learning atmosphere that emphasizes both academic and applied knowledge.  We are a responsible partner in the economic development and quality of life of the region by providing effective application of knowledge to our stakeholders. The JMSB recognizes and values a wide range of intellectual contributions with an emphasis on applied knowledge and practice.